ISE Strategic Management of Technological Innovation(原文書)

版本 二手書
書名 ISE Strategic Management of Technological Innovation(原文書)
作者 Melissa A. Schilling
出版社
出版日期 2019-01-22
ISBN 9781260565799
定價 1870
二手價 49折   910
書況 :  良好
賣家 :  ABookLover愛書人
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限量商品,即時庫存=1
分類 原文書>商業>商業財經(二手書)

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商品簡介

Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
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ISE Strategic Management of Technological Innovation

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